Sarvodaya-Fusion in collaboration with ICTA & Facebook Launches #StayHomeStory Competition. On 13th April 2020

Sarvodaya-Fusion with The Information and Communication Technology Agency (ICTA) and Facebook, launched today the #StayHomeStory competition on their Facebook and Instagram pages, with the aim of spurring all communities to be creative and productive regardless of their ages during this lockdown period. Social Media users can enter this competition through the hashtag #StayHomeStory by sharing your story of staying at home in a creative manner.  Individuals or family units can select a medium such as paintings, short videos, cartoons, photographs, and animations, and they can post their entries on their own timeline using Facebook and Instagram platforms with any hashtag #stayhomestory/#ගෙදරකතා /#வீட்டில்தங்கும்கதை on or before 15 May 2020.   

All entrants to the competition will be rewarded with a data pack. Entries will be grouped into Art, Video and Photography categories, and gifts will be awarded to the final winners of the best contents from these groups.

“Through this campaign we are hoping that the creative process will spread positivity, reduce people’s stress levels and lead them to be more productive,” said Ms. Maithree Malwattegoda, General Manager, Sarvodaya-Fusion.  It will also give an opportunity for people to engage and express their solutions and activities that they have adopted at home, to overcome difficulties faced by them.”

Sri Lanka, as well as the world is currently undergoing an unprecedented crisis battling to control the deadly virus Covid19.  We have learned that here in our island, lifestyles of people including children have become disruptive and frustrating, as they are confined to their homes with little or no social contact.  “It is true that there is physical distancing under the ongoing curfew, but we hope the social interactions online will make them feel less isolated,” Malwattegoda said

The other aim of this campaign, is to reach the offline community and encourage them to become familiar with the use of digital means to communicate by sharing their stay-at-home experiences,” said Mr. Sameera Jayawardena, Head of Transformation, ICTA. “The ultimate goal being to create a more digitalized community of Sri Lankans, competent in using digital technologies to carry out their daily tasks.”

In addition, Sarvodaya-Fusion and ICTA intend to make use of these public engagement platforms to educate communities and address concerns people have on the epidemic.